I'm a copywriter by trade and training, a creative leader by nature and nurture, and a big ideas person by sheer dumb luck. With more than 12 years of experience both in-house and agency-side, I've done a bit of everything — from the highly conceptual to the extremely lowbrow. I pride myself on being able to crank out a shit ton of ideas, bring out the best in my collaborators, and balance client relations with stewardship of my team and the work. It goes: people, then ideas, then execution. Always in that order.

Outside of work, I'm an avid observer of city life,  a casual rock climber, and a woefully pitiful runner.  If you see me halfway up a very steep San Francisco hill scream-crying, no you didn't.

Leo sun, Leo moon, Scorpio rising. And I make it everyone's problem.